Pablo Saracho-Mastodonts Toy

At Design Interviews

Interview with Pablo Saracho : Frank Scott: What is the main principle, idea and inspiration behind your design?. Pablo Saracho : Nature and simplicity .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Pablo Saracho : A real surprise effect. When putting together all the different parts with a mechanical look you get to an animal of very clean lines and design. .Frank Scott: What are your future plans for this award winning design?. Pablo Saracho : Go for the next! .Frank Scott: How long did it take you to design this particular concept?. Pablo Saracho : The first design was very fast, a few weeks, but achieving the final prototypes was longer than 6 months .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Pablo Saracho : I wanted something very natural and a new way of understanding a toy not so childish .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Pablo Saracho : We produce our own goods. .Frank Scott: What made you design this particular type of work?. Pablo Saracho : A new way of understanding this moment in my life. It is what I always wanted to do and I have been lucky enough to have the slot in my life to do it. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Pablo Saracho : Yes my wife and partner Mayte .Frank Scott: Who is the target customer for his design?. Pablo Saracho : Children from 5 to 100. Design lovers. Wood lovers. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Pablo Saracho : From my point of view is the combination of design + the surprise of the "puzzle like" toy. .Frank Scott: How did you come up with the name for this design? What does it mean?. Pablo Saracho : Is a tribute to the animals that weigh more than 700 kg. It is what they all have in common, besides the body!! .Frank Scott: Which design tools did you use when you were working on this project?. Pablo Saracho : Many paper sheets and pencils, 3d CAD and CAM and a SCM CNC router. .Frank Scott: What is the most unique aspect of your design?. Pablo Saracho : It is my clients to tell. We like to think it is a combination of things you do not find in other wooden toys. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Pablo Saracho : Carpenters. .Frank Scott: What is the role of technology in this particular design?. Pablo Saracho : It is very relevant in order to produce quality at a reasonable price. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Pablo Saracho : We are in constant search benchmarking via the internet: Instagram, Pinterest, shops, words related, recommendations from people, magazines, awards... .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Pablo Saracho : They need to be different, producible and it must be based on the aims of high quality and good value for money .Frank Scott: How did you decide to submit your design to an international design competition?. Pablo Saracho : There are two different aims: it is a good way to help the objective of becoming worldwide known and the other is that we wanted to test the quality of our products. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Pablo Saracho : Not being afraid of redoing it and starting from zero again as many times as needed. .

Pablo Saracho-Mastodonts Toy Images:


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