Jaime Dominguez-Adagio Townplaza Lifestyle Stripmall

At Design Interviews

Interview with JAIME DOMINGUEZ : Frank Scott: What is the main principle, idea and inspiration behind your design?. JAIME DOMINGUEZ : Functionality and aesthetics. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. JAIME DOMINGUEZ : A design proposal perfectly matched with functionality. .Frank Scott: What are your future plans for this award winning design?. JAIME DOMINGUEZ : End up the construction and commercialization of it. .Frank Scott: How long did it take you to design this particular concept?. JAIME DOMINGUEZ : 1.5 years .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. JAIME DOMINGUEZ : Because it addresses the need of the people of the surrounding area .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. JAIME DOMINGUEZ : No .Frank Scott: What made you design this particular type of work?. JAIME DOMINGUEZ : The needs of the people based on a cost effective concept .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. JAIME DOMINGUEZ : Yes, Balcazar Arquitectos .Frank Scott: Who is the target customer for his design?. JAIME DOMINGUEZ : A private high end level neighborhood with 7000 families prospected at the opening. .Frank Scott: What sets this design apart from other similar or resembling concepts?. JAIME DOMINGUEZ : It is the only destination mall in te area .Frank Scott: How did you come up with the name for this design? What does it mean?. JAIME DOMINGUEZ : It's based on a music name which is the concept of the master plan and we just liked the name of that music tempo .Frank Scott: What is the most unique aspect of your design?. JAIME DOMINGUEZ : Restaurants on top with a main Plaza at the middle. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. JAIME DOMINGUEZ : Balcazar Arquitectos, Prisma, 4S and Colliers .Frank Scott: What is the role of technology in this particular design?. JAIME DOMINGUEZ : To make the operation the most efficient .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. JAIME DOMINGUEZ : Yes, 2 different market studios with benchmarking insights and demographic projections. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. JAIME DOMINGUEZ : The most important was to match a cost effective product with a beautiful design .Frank Scott: How did you decide to submit your design to an international design competition?. JAIME DOMINGUEZ : Because we thought it was worth recognizing .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. JAIME DOMINGUEZ : Several aspects, specially on how users would use the building .Frank Scott: Any other things you would like to cover that have not been covered in these questions?. JAIME DOMINGUEZ : No .

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VIA: http://www.design-interviews.com/design.php?ID=34609

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