Laxart Museum-Transmedia Rebranding by Young Joo Tak

Young Joo Tak Discloses The Laxart Museum Transmedia Rebranding

Young Joo Tak, the architect of the displayed design LAXART museum - Transmedia rebranding by Young Joo Tak explicates, LAXART is a museum that brings LA artists and artworks based on LA into one space. The new LAXART logo celebrates the life found beating throughout the city through its multiple colors and layers of X-shaped lines. The colors and X's build on each other to represent the diversity found in Los Angeles. The logo can also adapt to a variety of surfaces and mediums, subtly shifting from print, to web, and other interactive environments to accommodate to a continually shifting city. .

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