DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Snow Peak

Recognition is an important evaluation index in logo design. How to use a simple design language to integrate the hotel with the complex and changeable landmark Potala Palace is one of the difficulties in the whole design. The Potala Palace is a holy building in the eyes of Tibetans. Therefore, the design team refined the most representative element pillars as design elements, and created the image of the three-dimensional Potala Palace through two-dimensional techniques, so that the annotation conveyed a strong regional style.

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Peace Hunter

This is a series of posters showing the importance of maintaining peace and doesn't point fingers at any race, religion, country, or person. It's a message that conveys the harm caused by a breach of peace and shows that the other side will take advantage of it. Some parties are scattered all over the world waiting to take advantage of a breakdown in the peace of anywhere in the world. Where he lives, is a country that gained release after 30 years of war. Ending a war is difficult, so he believes that it is so vital to identify the chances that war can happen and take measures to prevent it.

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Vivo X80

Vivo X80 is an outdoor advertising campaign created to promote a series of smartphones. Instead of a glasses-free 3D screen placed high on a building, the campaign uses a giant floor screen set directly on the ground, so viewers can watch from close range. The content is arranged in seven acts and was shown in Shenzhen and Xian. Two radars and human body capture technology track the position and movement of the audience, so the images react to the viewers. Laser projection technology is used for the display.

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Qiushi

Qiushi is an academy building complex designed for a university campus in Hangzhou, China. The complex holds small and medium academic talks, conferences and exhibitions. Based on the earlier Qiushi Academy, the design combines modern functions with traditional Chinese architectural form. Staggered buildings around a courtyard follow the topography and water system of the site. Reinforced concrete replaces brick and timber, and a long-span truss structure creates a lecture hall without columns. Reflective coated glass under the eaves brings more daylight into the interior.

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The 31st Golden Melody Awards Trailer

The Golden Melody Awards trailer begins with a melting trophy, symbolizing the constant evolution and transformation of the prestigious music event. With each passing generation, the awards break away from tradition and reinvent themselves, exploring endless possibilities. Much like water, the awards flow into different parts of the world, bringing new life and energy to the cycle of rebirth. Its impact is intangible yet profound, spreading like a ripple and leaving a lasting impression on all those it touches.

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Flow

Flow is a packaging design for white wine that encourages moderate drinking. The bottle is shaped like an hourglass and is made of transparent double-layer glass. The simple outer layer allows the inner hourglass container to be seen. A scale in milliliters is marked on the bottle surface. The hourglass form makes the drink flow slowly, so pouring takes longer and the poured amount is easier to control. The outer box is made of transparent PVC. Flow links drinking with the passing of time and reminds people to value health.

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