Oulevi
Oulevi is a packaging design for draft beer. The container is a stainless steel can with a net content of one liter and a flat development size of 274 mm long and 193 mm high. The printed graphic forms the outline of a glass of beer. Illustrations show the origin of the raw materials, which are barley from Australia, yeast from northern Europe and hops from North America. The glass symbol helps consumers recognize the brand from a distance. The aim of the design is to present the product story clearly on the shelf.
Oulevi Draft Beer by Zhangyong Hou was highlighted as an outstanding example of communication design by the A' Design Award. Oulevi Draft Beer earned the Iron A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, jury-voted, fair and ethical design prize that honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
