Kang Yoonsung
The book commemorates the retirement of Kang Yoonsung, a graphic designer and university professor. Since ancient times, there has been a custom in Korea to make rainbow rice cakes on auspicious occasions such as 100 days, 1st birthday, marriage, and 60th birthday. He hoped that retirement would be a feast day, not a sad day, so the concept of the book became rainbow rice cake. The book was composed of letters from 60 colleagues and disciples from Korea, China and Japan, and design work by Kang Yoonsung. The book was designed using colored paper to express the rainbow rice cake.
Kang Yoonsung Book Design by Sunghoon Kim was highlighted as an innovative representation of communication design by the A' Design Awards. Kang Yoonsung Book Design earned the Bronze A' Design Award in Print and Published Media Design in 2021. The A' Print and Published Media Design Award is a juried, academic and highly prestigious design recognition program that recognizes excellent design of brochures, posters, magazines, catalogs, flyers, business cards, billboards, books and more.
