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The Adventure of Rabbit King Original Character Series

Zhang Xiao Yin Original Character Series Graphic

The Adventure of Rabbit King

The Adventures of Rabbit King is an original character series built around a group of steampunk rabbits. The series is led by Rabbit King, together with his friends and foes. A dark humor style is created by combining a future-retro industrial look with a soft rabbit image for visual impact. In the story, Frankenstein creates Rabbit King and his friends, who set out on an adventure to find the legendary Blue Feather. Rabbit King is brave, upright and wise. The series is made with vector graphics, 3D modelling and 3D printing, with sculptures used as prototypes.

The Adventure of Rabbit King Original Character Series by Zhang Xiao Yin was featured as an innovative example of communication design by the A' Design Awards. The Adventure of Rabbit King Original Character Series earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design accolade that rewards exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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