Low Classic
Low Classic is a brand identity created for an independent fashion label. The identity is inspired by fashion magazines of the 1980s. A muted color palette and a layout that breaks the grid are used. The typography is exaggerated and combined with elegant curves, and it forms the main visual language of the brand. Both printed and digital materials are included, such as posters, social media graphics, e-mails and web banners. The printed collaterals are produced on recycled paper without polluting dyes. The aim is to give a vintage look a refined digital form.
Low Classic Brand Identity and Typography by Yaman Hu was highlighted as an exceptional representation of communication design by the A' Design Award & Competition. Low Classic Brand Identity and Typography won the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design accolade which celebrates exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
