Evervess Soda Water
Evervess Soda Water is a packaging design for a range of carbonated sodas and tonics. The brand carries nearly eighty years of heritage, and the visual identity was modernized for a unified launch in the Chinese market. The earlier design felt heavy and suggested indulgence, so the packaging was simplified to communicate light and fizzy refreshment. A minimal graphic element in black and teal depicts a fountain, a symbol of energy, refreshment and renewal. The drinks can be mixed in cocktails or enjoyed on their own.
Evervess Soda Water Beverage by PepsiCo Design and Innovation has been featured as a grand illustration of communication design by the A' Design Award & Competition. Evervess Soda Water Beverage was awarded the Iron A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, jury-voted, fair and ethical design award which recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
