Beat Coffee
Beat Coffee is a brand identity and packaging design for a coffee company. The rebrand began with market insights, competitor review and customer feedback, which shaped the brand strategy and positioning. The positioning is expressed through the line Serious Fun Coffee, which sets the tone of voice and connects fun, music and coffee. The voice of the company owner is used to bring the brand mark to life. The same idea is carried into the printed coffee bag, which animates through augmented reality. The aim is a clear, customer focused and playful brand.
Beat Coffee Re-Brand by Paul Meeuwsen has been identified as an outstanding example of communication design by the A' Design Awards. Beat Coffee Re-Brand received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design accolade which rewards outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
