LendMe
LendMe is a brand identity created for a company that operates in the home equity market. The logo uses an iconographic structure that refers to binary codes balanced against each other, suggesting both a mathematical idea and a two-way relationship between the company and its clients. The colour palette is complementary, with purple as the base and orange and blue as supporting tones for different messages and audiences. Applications include business cards, envelopes, an institutional presentation and a street light panel.
LendMe Brand Identity by Ruis Vargas has been selected as a grand illustration of communication design by the A' Design Awards. LendMe Brand Identity earned the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design award that rewards excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
