Tinkoff Investment - Lazy Money

Tinkoff Investment is a thirty second advertising video for a bank investment service. The video presents George Washington as the main character. He sits on a sofa and eats pizza, tired and lazy, and he stands for money. The unusual image carries the main idea, which is that money should be kept in good shape and made to work. The animation combines cel animation and cutout animation, joined with digital compositing. The video was shown widely as a preroll before online videos and reached a high conversion rate.

Tinkoff Investment - Lazy Money Advertising Video by Blaster Studio was identified as a grand representation of communication design by the A' Design Awards. Tinkoff Investment - Lazy Money Advertising Video received the Bronze A' Design Award in Movie, Video and Animation Design in 2022. The A' Movie, Video and Animation Design Award is an international, meritocratic, just and fair design prize that recognizes superior design of feature films, short films, documentaries, animations, music videos, experimental films, commercials, trailers and more.

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