Sprezzatura
Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, in order to convey this message to its potential customers, its brand must evolve and show that it contains its true essence, character and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embrace Italian character, and have enough flexibility to use in other related projects or materials needed in the future.
Sprezzatura Corporate Identity by Thanachit Chouriyagul has been recognized as an innovative example of communication design by the A' Design Awards. Sprezzatura Corporate Identity was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design accolade which rewards superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
