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Lamay Island’s Souvenir Series Brand Packaging Design

Lamay Island’s Souvenir Series

Lamay Island's Souvenir Series is a gift packaging design for dried fish and fish sticks made from yellowfin tuna. The visual image is based on the scenery and culture of Lamay Island in Taiwan, and the local Stone Vase rock is used as the main graphic. The outer box is made of paper and opens with a magnetic cover, and it measures 34 by 23 by 6 centimeters. The printing uses a bronze gold special color and partial gloss film. An inner zipper bag keeps the dried fish fresh. After the food is eaten, the box can be reused for storage.

Lamay Island’s Souvenir Series Brand Packaging Design by TANG-HSUAN LIEN was featured as an innovative representation of communication design by the A' Design Award & Competition. Lamay Island’s Souvenir Series Brand Packaging Design won the Bronze A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, jury-voted, fair and ethical design recognition program that honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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