Gorgeous Frontier Highway
Gorgeous Frontier Highway is a brand identity created for China National Highway G331. The highway runs along the northern border of China and forms a long frontier defense road in Heilongjiang province. The design elements are drawn from geomorphology, vegetation and the road itself. A semicircle represents the landform, a leaf represents the vegetation, and a line represents the highway. These elements are combined to join natural culture with modern graphic forms. The identity reflects the four seasons of the route and the lively local culture.
Gorgeous Frontier Highway City Promotion by Zhuang Li was identified as an outstanding example of communication design by the A' Design Award. Gorgeous Frontier Highway City Promotion won the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design prize which recognizes excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
