Alpine Sprout
Alpine Sprout is a packaging design for alpine green tea grown in Wufeng County, Hubei Province, China. The tea grows on high mountains and cliffs, and picking the leaves is difficult. Abstract forms of steep mountains and Chinese calligraphy appear on the outer box to reflect the steep growing environment and the work of the tea pickers. A raised and recessed pattern on the side of the box recalls the ancient tea horse road. Degradable cardboard forms the outer box, and a degradable paper bag holds the tea inside.
Alpine Sprout Green Tea Packaging by Jie Yang has been highlighted as an innovative illustration of communication design by the A' Design Awards. Alpine Sprout Green Tea Packaging won the Bronze A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a juried, academic and highly prestigious design competition that recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
