BrokenTopBrewing Co Beer

Broken Top Brewing Co Craft Beer is a beverage packaging design created for a small batch craft beer brand that makes IPA and pilsner. The graphic pattern is inspired by vintage toys. An integrated logo adapts to the color scheme of each product line and merges with the pattern to create a visual illusion. The cans are made of blue aluminum, customized to reach a deep navy tone that is rare for aluminum cans. Ultra-high speed ink-jet printing with a white ink layer makes the graphics more vivid. The standard 211 body can holds 12 ounces.

BrokenTopBrewing Co Beer Beverage Packaging by Jiabei Jiang was selected as an innovative example of communication design by the A' Design Award. BrokenTopBrewing Co Beer Beverage Packaging won the Iron A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a highly prestigious, international, juried design recognition program that honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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