Jiang Hu
Jiang Hu is a packaging design for huang jiu, a traditional Chinese rice wine. The bottle top is heavy enough to be used as a paperweight, and it can also be turned over and used as a drinking glass. The bottle holds a small volume, suited to common drinking habits. The outer box is made of foam instead of paper, so the same box protects the bottle during delivery. The graphics take the ancient Chinese token as a theme and depict the life of a swordsman. The aim is to give an old product a fresh image.
Jiang Hu Alcohol Beverage Package by Wei Li was selected as a creative representation of communication design by the A' Design Award. Jiang Hu Alcohol Beverage Package earned the Iron A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, jury-voted, fair and ethical design accolade that celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
