In Chali

In Chali is an immersive interactive exhibition created for the tea drink brand Chali. The exhibition takes tea as its theme and presents Chinese mountains, rivers, plants and tea leaves through digital projection and touch sensitive installations. Visitors move through the space and experience the landscape in an immersive way. A fragrance system releases the scent of tea, so the exhibition is perceived through sight, sound and smell. The design joins tea culture, visual art and the brand concept in one continuous journey.

In Chali Artistic Communication of Brand Content by Leung MukChi was selected as an innovative example of service design by the A' Design Award & Competition. In Chali Artistic Communication of Brand Content was awarded the Iron A' Design Award in Event and Happening Design in 2023. The A' Event and Happening Design Award is a juried, academic and highly prestigious design accolade which honors excellent design of trade fairs, award ceremonies, festivals, conferences, exhibitions, concerts, product launches, charity events and more.

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