Kite
The kite museum mooncake gift box is different from the general souvenirs. In this museum's cultural and creative packaging design, the team owes cultural characteristics and Oriental aesthetic taste. Packaging has administrative levels feeling, using the local kite element modeling transformation and semantic expression, through its external visual packaging and inner structure of the "sight, touch, taste", combination of sensory experience with "can play, can reward", the spirit of enjoyment.
Kite Packaging by Xi Zhao, Shaoyang Ren,Gang Li,Jiaqi Xuan was highlighted as an outstanding illustration of communication design by the A' Design Awards. Kite Packaging was awarded the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design recognition program that celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
