Tsingtao 9 Degrees
Tsingtao Beer is one of the most famous beer brands in China. On the basis of highlighting the brand, the brand side needs to show the local characteristics of each province. The designer uses Hubei's most representative "Yellow Crane Tower" to show the local characteristics. In addition, Xiangyun, Crane, and the bottleneck "Phoenix Feather" (Hubei is very fond of Phoenix) make the whole picture more flexible; At the same time, highlight the "9 degree", the biggest selling point of the product, to effectively promote sales.
Tsingtao 9 Degrees Beer Packaging by Jin Zhang was selected as an outstanding example of communication design by the A' Design Award & Competition. Tsingtao 9 Degrees Beer Packaging earned the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, meritocratic, just and fair design award which rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
