Korea 195 Grapefruit Biscuit

Korea 195 Grapefruit Biscuit Packaging Design uses the image of a little girl swinging under a grapefruit tree to create a retro feeling and remind customers of the brand history. The design advocates that biscuits are for different people, so the package made of recyclable materials incorporates culture, experience and context to tell a unique story and to create an emotional connection and resonance with the customers.

Korea 195 Grapefruit Biscuit Snacks Packaging by SUN JIAN was highlighted as an outstanding illustration of communication design by the A' Design Award. Korea 195 Grapefruit Biscuit Snacks Packaging received the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design award that rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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