Golden Cat
This is a beer for night consumption. The designer has selected the cat that consumers like very much as the main image to design, so that the beer can quickly establish emotional connection with consumers while increasing the intimacy. At the same time, the cat that likes night activities is very consistent with the consumption time (night consumption) positioning of this wine. Finally, the designer also used classic European patterns for decoration, making the whole beer label full of delicacy.
Golden Cat Beer by Jin Zhang was featured as an innovative example of communication design by the A' Design Award. Golden Cat Beer was awarded the Iron A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, juried, academic and meritocratic design recognition program that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
