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Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Limited Edition

Pepsi Black x Digital Shanghai FW 2023

Pepsi Black x Digital Shanghai FW is a limited edition beverage packaging created for Shanghai Fashion Week. The packaging reflects the event theme Originate New Nature. A colorful ring surrounds the Pepsi logo, and the graphic is stretched in a single direction to suggest an extension of time and space. Deconstructed color blocks in pink and green are set against a black background for a bold, multi-layered look. Overlapping stretched graphics create a digital glitch effect that expresses the merging of the virtual and the real.

Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging by PepsiCo Design and Innovation has been highlighted as an exceptional representation of communication design by the A' Design Award. Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging won the Iron A' Design Award in Limited Edition and Custom Design in 2023. The A' Limited Edition and Custom Design Award is a highly prestigious international design accolade which celebrates outstanding design of limited edition products, bespoke watches, custom furniture, bespoke jewelry, personalized fashion collections, modified automobiles, made to order products and more.

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