Miga
Miga is a brand identity design developed for an electronic cigarette brand. The updated identity refines the typeface and unifies the logo, giving an immediate brand impression. For the Latin letters, stroke ratios and corner angles are adjusted so the logo relates closely to a smile symbol and recalls the outline of melon vines. For the Chinese characters, strokes are combined with the same symbols and the spacing is regulated, producing rounded and readable forms. The vector logo can be printed at any size and used on light or dark backgrounds.
Miga Brand Design by Li Xue - Today Design was selected as an exceptional representation of communication design by the A' Design Award. Miga Brand Design received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design recognition program which recognizes exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
