Naked Nature
Naked Nature speaks to a world that's increasingly back in tune with the environment. The designer created a design and verbal strategy for the brand as well as all packaging designs. The brand's flavours are articulated through big, bold hand-drawn typography bulging from the pack, a nod to the fact the flavours inside that can not be contained. The brand language is playful and honest as is the packaging. The raw nature of the bar is reflected in its sustainable credentials, using a home compostable wrapper. The SRT's are printed CMYK with 1 spot colour and an all-over satin aqueous varnish.
Naked Nature Snack Bar by Angela Spindler was selected as a grand example of communication design by the A' Design Award & Competition. Naked Nature Snack Bar won the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, jury-voted, fair and ethical design award which celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
