Waggner Coffee
Waggner Coffee is a packaging design for a German coffee brand. The pouch is illustrated with old German wooden windows, drawn in a linear style, with the brand symbol placed at the center. The symbol shows a deer sitting in its house and drinking coffee, with a light behind it, a reference to people who stay awake at night and drink coffee. The design is rotogravure printed on a metalized coffee pouch measuring 100 by 70 by 280 millimeters. The aim is to make the brand easy to recognize on a crowded store shelf.
Waggner Coffee Packaging by Iman Alemozaffar has been recognized as an outstanding representation of communication design by the A' Design Award & Competition. Waggner Coffee Packaging won the Iron A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a highly prestigious, international, juried design prize which rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
