Sogno Jewelry Design
Sogno Jewelry Design is a brand identity system created for a jewelry brand. The logo is derived from plant shapes, with a curve that recalls a stem and details taken from leaves added to a serif typeface. The fig tree is used as the main motif. A circle is the key element and refers to a ring and to the connection between two people. The identity is applied to illustrations, colors, signage, shopping bags, the shop interior and order sheets. The circular ring case opens like a blossoming flower, and fifty prototypes were tested.
Sogno Jewelry Design Brand Identity System by Named was recognized as an innovative example of communication design by the A' Design Awards. Sogno Jewelry Design Brand Identity System was awarded the Bronze A' Design Award in Advertising, Marketing and Communication Design in 2023. The A' Advertising, Marketing and Communication Design Award is an international, meritocratic, just and fair design prize which rewards outstanding design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
