Pavanpet
Normally, since humans consider pets as members of their families and children, the packaging design is cartoonish. The use of characters can strengthen the connection with the viewer and create an attractive environment. As a result, the packaging has a prominent and special visual connection. The animals' faces are very cleverly designed and their smiles and happiness are clearly visible, which shows the effect of this product on them. Using simple colors without details creates a better understanding of the image and purpose.
Pavanpet Pet Foods by Mohsen Koofiani was selected as an outstanding example of communication design by the A' Design Awards. Pavanpet Pet Foods won the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a highly prestigious, international, juried design recognition program which rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
