Gujin-National Treasure

Gujin-National Treasure is a packaging design for Chinese baijiu. The bottle is made of ceramic, with a white jade colored body and a golden lid and base. The square base recalls a jade seal of ancient Chinese royalty. Five dragons gathered on the outer cover symbolize national prosperity and peace. Inside, a spherical cap carries a dragon pattern. The form draws on Chinese imperial culture and traditional oriental aesthetics. The bottle measures 200 mm in width, 350 mm in height and 200 mm in depth. The design serves as a container and as a decorative object for display and collection.

Gujin-National Treasure Chinese Baijiu Packaging by ChunYan Ji was featured as an exceptional illustration of communication design by the A' Design Award. Gujin-National Treasure Chinese Baijiu Packaging won the Iron A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, jury-voted, fair and ethical design award that recognizes exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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