Future Past
The Beijing 751 International Design Week's identity merges heritage with innovation, using geometry and a nuanced color palette to engage diverse audiences. Overcoming time constraints and aesthetic diversity, the project highlights cultural narratives through interactive invitations and digital-physical design synthesis. This approach creates a visually compelling identity that reflects the festival's theme, showcasing design's power to connect past and future.
Future Past Exhibition by Di Lu was featured as a creative representation of communication design by the A' Design Awards. Future Past Exhibition was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design prize which recognizes exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
