Mirinda Global Refresh
Mirinda Global Refresh is a beverage packaging design created for a carbonated soft drink brand. The packaging gives the brand a clearly updated and differentiated point of view within the carbonated soft drink category. The visual language is vibrant, modern and creative, developed with the tastes of a young, digital and highly visual audience in mind. The design also reflects the brand legacy of new and surprising fruity flavors. The renewed appearance aims to build greater awareness and to help the brand stand out in the current market.
Mirinda Global Refresh Beverage Packaging by PepsiCo Design and Innovation was featured as a creative representation of communication design by the A' Design Award. Mirinda Global Refresh Beverage Packaging earned the Iron A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, juried, academic and meritocratic design accolade which celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
