Inmyes
Inmyes is a brand identity created for an eyeglass lens company. The name comes from the phrase in my eyes and expresses the idea of viewing the world from a personal perspective. The lowercase initial letter suggests a close and personal link with each consumer. The letter M is shaped to suggest a handshake, a sign of trust between the brand and its customers. The logo is applied to eyeglass cases, business cards, packaging, websites and social media. Colors are supplied in RGB, CMYK and Pantone for a consistent appearance across all media.
Inmyes Branding Project by ChungSheng Chen was selected as an innovative representation of communication design by the A' Design Award. Inmyes Branding Project was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design recognition program which recognizes outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
