Avand
Avand is a packaging series created for a boutique pastry brand. The range includes three cake boxes, a cookie box and a paper cup. Hand brush painting is combined with digital art to form free shapes that resemble a work of art. Deep green and gold are used as the primary brand colors. The painted surfaces reflect the handmade nature of the pastry and the care taken during production. A dynamic identity approach is applied, so the packages carry varied artistic impressions rather than a single fixed pattern.
Avand Pastry by Masoud Najafi Amirkiasar has been featured as a creative example of communication design by the A' Design Awards. Avand Pastry earned the Iron A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is a highly prestigious, international, juried design accolade that celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
