Abra Mode
Abra Mode is a packaging box for pantyhose. The box is made of cardboard in cream and gold tones, chosen to suggest calmness, softness and luxury. A window shaped like a crossed woman's leg is cut with a mold and reveals the fabric, showing its texture, density and color. The window removes the need to print a new box for each color or pattern. The coating is water based, matte and recyclable, and it prevents fingerprints on the surface. The box measures 138 mm in width, 25 mm in depth and 240 mm in height. The closed form protects the product from dust and handling in stores.
Abra Mode Pantyhose Box Design by Sajad Izadi was identified as a creative illustration of communication design by the A' Design Award. Abra Mode Pantyhose Box Design won the Iron A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, jury-voted, fair and ethical design competition that celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
