Parsirang
In the design studio, the designer aimed to create packaging with a strong identity. They sketched a hen wearing a scarf to evoke a rural, fresh feel. Yellow symbolized egg yolks and morning warmth, while red added energy and authenticity. The typography was bold and clear, ensuring quick message delivery. After hours of refinement, the final design wasn't just packaging; it told a story of a countryside farm and fresh eggs, conveying trust and quality to customers.
Parsirang Egg Producer by Mohsen Koofiani has been featured as an outstanding example of communication design by the A' Design Award. Parsirang Egg Producer earned the Bronze A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
