Arch Avery
Arch Avery is a brand identity created for a skincare tool brand. The logo combines bold typography with a slanted serif, and the two letter A forms are shaped to look as sharp as needle tips. Orange is used as the main colour to express a proactive approach to skin care. The identity is applied to paper box packaging with embossing and debossing. A triangular aluminium alloy holder is also part of the design and is sculpted with CNC technology. The holder keeps the titanium blackhead remover upright and protects its 0.2mm needle tip.
Arch Avery Brand Identity by Dip Mad was selected as an innovative illustration of communication design by the A' Design Award. Arch Avery Brand Identity won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design competition that rewards excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
