Wanjin Azalea
Wanjin Azalea is a brand event promotion campaign for a spring flower festival in northern Taiwan. The 2025 edition, themed Let's Go Bloom, spanned three parks in Jinshan and Wanli, covering 30 hectares with about 100,000 plants. Jinshan hosted a flower art greenhouse with 22 rare azalea varieties, large art installations and a design contest. Wanli featured a floral bridge, a Zen garden and a flower corridor planted with 23,000 azaleas. Evening light shows, markets, workshops and guided tours supported local farming and tourism.
Wanjin Azalea Brand Event Promotion by New Taipei City Government has been selected as an innovative example of communication design by the A' Design Awards. Wanjin Azalea Brand Event Promotion earned the Iron A' Design Award in Advertising, Marketing and Communication Design in 2026. The A' Advertising, Marketing and Communication Design Award is an international, juried, academic and meritocratic design recognition program that honors outstanding design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
