Villa Karuma

Villa Karuma is a brand identity created for a glamping retreat in Coatepec, Veracruz, Mexico. The name combines local Mayan words for sky and night. The wordmark uses a stylized uppercase serif typeface with fine and irregular strokes. Inside the letter U, a star and a wavy base represent the sky and the earth. Lithographic style illustrations show the cabins and the surrounding landscape. The color palette joins earth tones with golden yellow, blue, green and warm brown, and each tone recalls a moment of the day.

Villa Karuma Glamping Resort Mexican Branding by RAUL TERASHIMA HERNANDEZ was recognized as an innovative example of communication design by the A' Design Award. Villa Karuma Glamping Resort Mexican Branding received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design accolade that honors excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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