Ruh
Ruh is a culturally rooted sports and lifestyle identity inspired by movement, nature and conscious living. The logo integrates a labyrinth form symbolizing the human journey, fingerprint elements referencing identity and legacy, and typographic lines influenced by Kazakh mountain formations. The system balances heritage and modernity through a scalable visual language that connects individual experience with collective memory, creating a distinctive and sustainable brand presence.
Ruh Corporate Identity by Khalinur Marupova has been highlighted as an innovative representation of communication design by the A' Design Awards. Ruh Corporate Identity earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design prize that honors superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
