Agave De Ray
Agave De Ray presents a refined brand architecture for a Beijing based mezcal dealer, bridging Oaxacan heritage with urban hospitality. The project utilizes an adaptive identity where ingredients are personified as watchful spirits, merging playful illustration with a rigorous typographic system. By balancing artisanal textures with a muted earthen palette, the design establishes a sophisticated visual standard for boutique spirits, translating ancestral grit for a modern elite audience.
Agave De Ray Brand Identity by Bojun Tan was recognized as an innovative representation of communication design by the A' Design Award & Competition. Agave De Ray Brand Identity won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design prize that honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
