TECO Endorser
TECO Endorser is an advertising campaign created for a Taiwanese home appliance brand. The campaign features the baseball player Chen Chieh-hsien, known as Captain Taiwan, as the brand ambassador. High-end commercial photography combines sports lighting with home appliance aesthetics. Deliverables include two television commercials, four short videos for social media and more than 500 high-resolution master images, adapted for print and digital formats. The aim is to connect the brand heritage with younger audiences.
TECO Endorser Advertisement by Fundesign.tv was selected as a grand representation of communication design by the A' Design Award & Competition. TECO Endorser Advertisement won the Bronze A' Design Award in Advertising, Marketing and Communication Design in 2026. The A' Advertising, Marketing and Communication Design Award is an international, meritocratic, just and fair design recognition program which honors outstanding design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
