DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Wheat Field Moonlight Sonata

Wheat Field Moonlight Sonata is a mooncake gift box that brings together the themes of the moon, music and the wheat field. The outer box is made from wheat straw material, formed by pulp molding wet pressing and finished with laser engraving. The surface carries an embossed texture that recalls the shadows seen on the moon. Inside, a concealed sound device is inspired by a vinyl record player. An acrylic magnetic needle placed near the center of the record starts the music box mode. The box measures 36 by 29 by 15 centimeters.

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MG Next-Generation

MG Next Generation is a companion application for car owners, made for mobile phones and smart watches. The application brings several regional applications together into one global product. Features can be adjusted by location and by vehicle model, so each owner receives a personalized set of tools. A three-dimensional car model is shown inside a virtual garage, and hexagon widgets follow the brand identity. A guest mode allows people without a car to explore the main features before making a decision.

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Renai Dance

Renai Dance is a 3D animated film blending visual appeal with cultural themes and emotional depth. The story combines elements of Chinese Lion Dancing and Western Modern Ballet, showing the merging of different cultural heritages. Its soundtrack features traditional oriental music, modern symphonic elements, and thematic melodies to enhance the emotional experience. The film aims to offer a new perspective on exploring folkways, familial bonds, and the enduring vitality of culture.

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Forty-Nine Union Liquor

This ensemble features the white porcelain pot, hailing from the city in China, the esteemed birthplace of porcelain craftsmanship. Accompanied by the divider adorned with the motif from the illustrious Shang Dynasty, along with four shot glasses and the brush pot crafted from blue and white underglaze porcelain. They are elegantly presented within the spacious wooden box. Each element serves as a poignant representation of Chinese cultural ethos, encapsulating enduring principles of exploration, resilience and the preservation of heritage ingenuity.

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Recall Of The Universe

The immersive exhibition of the universe space, requested by the client Bilibili, was created within the famous large shopping center, Xi'an Gpark. An inverted high-hanging crystal city reflection was displayed by irregular LED screens, which created an eye-catching space accelerator. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate. A mobile navigation system, interactive projection, artificial intelligence, AR, neon light, etc., were used to create an immersive experience for visitors.

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Terra

The curvilinear logo design with the theme of aroma drifting from the environment expresses a natural and high quality coffee experience. The individual labels are designed with a collage of local photographs that connect the producer's face with the place of origin, environment and consumers, and convey the individuality and charm of the unique coffee produced in each region.

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