Central Rat Race
The project was a charity race by making use of streets, footbridges and walkways of commercial buildings, which had a relay of 8 legs to symbolize the rat race of white collars in a city. The race was designed as a mini-scene recreation of the corporate ladder from graduate to senior executive. The relay reflected the trials and tribulations of the breakneck corporate environment. Another gimmick was two large-scale fitness games in the form of a rat running wheel and a rat trap set up in the heart of CBD for the public to experience what was like a rat.
Central Rat Race Charity by Oval Design Limited has been selected as a creative representation of service design by the A' Design Award. Central Rat Race Charity was awarded the Bronze A' Design Award in Event and Happening Design in 2018. The A' Event and Happening Design Award is an international, jury-voted, fair and ethical design competition that recognizes excellent design of trade fairs, award ceremonies, festivals, conferences, exhibitions, concerts, product launches, charity events and more.
