MX 11
MX 11 is a packaging series created for a range of sunglasses sold by an online fashion store. The packaging is made of laser-treated art paper and is printed in a single color. Each box measures 180 millimeters in width, 70 millimeters in depth and 80 millimeters in height. A mirror-like surface presents the eyewear in a minimal way and draws attention to the product. The name MX 11 combines the word maximum with the number eleven. The design supports a simple and stylish lifestyle for young people in the city.
MX 11 Sun Glasses by Hu Jijun was identified as a creative example of communication design by the A' Design Award. MX 11 Sun Glasses won the Iron A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize which celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
