East Side
A craft beer in a small town in central Italy, every beer has a story, every story is told on its label. As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
East Side Italian Craft Beer by Roberto Terrinoni has been recognized as a grand illustration of communication design by the A' Design Award & Competition. East Side Italian Craft Beer received the Bronze A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, jury-voted, fair and ethical design competition which recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
