DZGN

PepsiCo Design and Innovation

Beverage

Thursday, 20 August 2026

Pepsi SHFW

Pepsi X SHFW is a limited edition beverage can created for Shanghai Fashion Week Spring/Summer 2020 and released in China. The can is part of a wider visual identity system developed for the same event. The season theme of Sensation and Source guides the design and reflects the exploration of different perspectives. Shapes inspired by organic and glass elements are combined within a dimensional space. The result links the Pepsi Black brand spirit with the diverse work of the fashion designers presented at the event.

Chi Forest

Functional Beverages

Wednesday, 19 August 2026

Alienergy Energy Drink

Alienergy is packaging for a sugar free energy drink. The design uses a slim aluminium can measuring 58 mm in width, 58 mm in depth and 142 mm in height, holding 330 ml. Aluminium was chosen because it can be recycled and repurposed efficiently. An alien figure, drawn as an extension of the brand logo, forms the main graphic and is repeated across the product line. A clean colour palette, straight lines, geometric shapes and metallic accents give the can a strong shelf presence. The information hierarchy highlights the sugar free formula.

Ximena Ureta

Wine Packaging

Tuesday, 18 August 2026

Day One

Day One is a wine label design created for a Chilean vineyard where the grapes are hand harvested. The label marks the moment when a winemaker decides to begin the harvest, a decision that shapes the quality and the character of a wine. The illustration shows harvest scissors among flowers, grapes and vine leaves. The design covers five grape varieties from different valleys. The labels are printed in offset on Fasson Cuvee Sable paper of 85 grams per square meter, with three special colors, matt gold foil, stamping and protective varnish.

Pufine Creative

Gift Box

Monday, 17 August 2026

Honey tea

Ecological Journey is a gift box for locally produced honey and tea. The design shows natural scenes painted with rough wooden brushes, including local animals and scenic spots. Each side of the box carries a complete picture, so boxes can be viewed alone or combined into larger images. The covers are made of grass and wood paper with a slightly rough texture, the body is made of golden carpet paper, and the boxes are tied with paper cord. A card is included, with a picture on the front and a line screen on the back for free drawing.

Armeanu Creative Studio

Packaging

Sunday, 16 August 2026

Smoked Trout

Smoked Trout is a packaging design for smoked fish products. The packaging is made of kraft carton with gold foil and selective varnishing. A circular pattern, a medieval gate shape used for the carton cutting and a golden seal refer to tradition, heritage and natural ingredients. The seal and the gate shape appear across the whole product range to express continuity. The folded pack measures 11.5 by 25 centimetres. The compact form allows easy insertion and closing of the product, as well as simple storage, transport and shelf display.

EvanChen

Wine

Saturday, 15 August 2026

Snow Time

Gu Yue Long Shan is the largest group of traditional yellow wine in China, founded in 1664. The new product they created for Gu Yue Long Shan, conveys the idea of enjoying slow time. The graphic design is based on the concepts of water, snow, glutinous rice and time, which are essential in yellow wine, and depicts the local mountains and water to form a complete picture.

DZGN

Pepsi SHFW

Alienergy Energy Drink

Day One

Honey tea

Smoked Trout

Snow Time

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Day One

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