Terark
Terark is a visual identity designed for a technology company that provides big data processing services. The design is based on a dot matrix combined with several gradient colors. Smoothly connected dots form the letter T, the first letter of the company name. Multiple gradient shaders were supplied, so the identity can be adapted to many uses. A custom font and a dot pattern were also delivered for use in print and other materials. The identity was applied to brochures, yearbooks, name cards and water bottles.
Terark Visual Identity Design by TONG WEN has been highlighted as an innovative example of communication design by the A' Design Award & Competition. Terark Visual Identity Design earned the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design prize which recognizes exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
