DZGN

Kazuaki Kawahara

Packaging

Monday, 22 April 2024

Hotel New Grand Ready-to-eat Meals

Hotel New Grand Ready-to-eat Meals is a packaging design for prepared foods, including beef curry, chicken curry and Napolitan pasta sauce. The box is made of cardboard and uses the motif of a stockpot as its main graphic element. The minimalist design avoids the illustrations and food photographs commonly seen on ready-to-eat packaging. The intent is to convey the tradition and prestige of a classic hotel in Yokohama with a touch of wit. The packaging suits meals at home and is also chosen as a gift.

Tianzhen Evleen Huang

Type Design

Sunday, 21 April 2024

Primary Residence

Primary Residence is a typeface design that turns minimal architectural forms into letters and numbers, using the three primary colors red, blue and yellow. Each character shows a small part of a building, without a clear entry or exit. Stairs, windows and geometric shapes refer to the Bauhaus movement and to minimalist architecture. The design was also informed by stairs and windows observed in different parts of the world. The sketches were made on paper, based on photographs of real buildings. The aim is to blend the form and the identity of the structure.

LiDingding

Tea Packaging

Saturday, 20 April 2024

The Soloist

The Soloist Chinese Tea blends traditional Chinese culture and modern aesthetics. Through the ingenious combination of form and meaning, it creates a unique packaging style which impresses the audience deeply. Seven true flavors from the mountains and nature can bring you into a peaceful world in a moment. The unique visual impression and high-quality material experience fully meet the buyers' pursuit.

PepsiCo Design and Innovation

Beverage

Friday, 19 April 2024

Game Fuel

Game Fuel is a special edition energy drink packaging created for the Adrenaline Rush brand in Russia. The design celebrates gaming and e-sports culture. The prominent A logo on the can was transformed into a colorful portal that invites the consumer into a new game environment and creates a sense of gradual immersion. The design extends from the packaging to wider brand experiences. The stated intent was to move the gaming community away from stereotypes and to give players energy and confidence for strong performance.

PepsiCo Design and Innovation

Food

Thursday, 18 April 2024

Lays Signature

Lays Signature is a pop-up brand experience created around potato chips. The experience is staged at temporary locations inside exclusive retailers, where a mixology chip bar acts as a small stage. Visitors watch a live performance in which unique flavors are hand-crafted in front of them. The theatrical and multi-sensory format reimagines how chips are served, tasted and shared. The intent is to reach younger customers who value real experiences and social sharing. The first installment was presented at the department store Lane Crawford.

PepsiCo Design and Innovation

Beverage

Wednesday, 17 April 2024

LIFEWTR S8 Unconventional Canvas

LIFEWTR Series 8 Unconventional Canvas is a bottle packaging design for a premium water brand. The bottle label acts as a canvas for emerging artists, so the packaging serves as a source of both hydration and inspiration. Series 8 presents the work of three artists across painting, sculpture and works on paper, including explorations of alternate histories in which women of color are included in cultural narratives. The artwork is carried through brand communication, in store and at live events, giving the featured artists worldwide reach.

DZGN

Hotel New Grand Ready-to-eat Meals

Primary Residence

The Soloist

Game Fuel

Lays Signature

LIFEWTR S8 Unconventional Canvas

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Hotel New Grand Ready-to-eat Meals

Primary Residence

The Soloist

Game Fuel

Lays Signature

LIFEWTR S8 Unconventional Canvas

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER