DZGN

PepsiCo Design and Innovation

Beverage

Monday, 15 April 2024

Pepsi Culture Can Series

The Pepsi Culture Can Series is a limited-edition packaging program for beverage cans. The series applies hyperlocal designs to cans sold in markets around the world. More than 40 unique designs were created, and the series was activated in over 10 countries. Each design draws on local culture, including symbols, food, images, music and architecture. The guiding idea is to think globally and act locally. The Pepsi Culture Can Series celebrates the spirit, culture and community of local markets.

PepsiCo Design and Innovation

Beverage

Sunday, 14 April 2024

Pepsi New Year 2020

Pepsi New Year 2020 is a set of limited edition beverage cans created for the New Year season in Russia. Each can carries a custom-made typeface and a short message drawn from local culture, humor and traditions. The messages are personal in tone, so consumers can select the one that feels most relevant. A shared series hashtag, which translates as take Pepsi if, invites interaction on social media. The flexible design approach allows the concept to be adapted for other local markets, expanding and personalizing the New Year celebration.

PepsiCo Design and Innovation

Campaign

Saturday, 13 April 2024

Pepsi For The Love Of It

Pepsi For The Love Of It is an advertising campaign created for the Chinese market. The campaign centers on a series of six beverage can designs. Each can shows a different sport or pastime, such as rhythmic gymnastics, table tennis, synchronized diving and shuttlecock or spinning top. Other cans refer to music and dancing, in line with the Pepsi brand heritage. The collection uses the signature Pepsi colors in a bold and disruptive style. The varied can designs let each consumer select the one that matches personal interests.

Katsuhiro Ohkuchi

Photography

Friday, 12 April 2024

Miniature Size Landscape

Miniature Size Landscape is a photography series that presents small natural scenes as if they were vast worlds. Grasses, mosses, flowers and other plants growing at the feet of passers-by become the setting. A one inch tall dwarf figure travels through each scene, and every view is composed as if seen through the eyes of that dwarf. The images are made with a wide macro lens, focus stacking for deep focus, and linear, occlusive and aerial perspective. The aim is to recall the imagined worlds of childhood and to encourage care for nature.

Aquaring Inc.

Messaging Tool

Thursday, 11 April 2024

Origami Letter

This is a messaging tool that uses origami to express emotion. Origami is the traditional Japanese craft of paper folding that began as a courtesy. In the past Japanese decorative paper was folded neatly for gift wrapping. This tool uses modern communication to allow people to create a digital origami letter then send it or print and fold it themselves, giving them two ways to enjoy their messages.

Mengchao Wu

Explanatory Motion Graphics

Wednesday, 10 April 2024

Future of Banking

Ms. Wu created this video for Julius Baer to explain the working method of their new digital product for their potential investor. From concepting, storyboard, style frames design to animation, she figured out how to visualize the difference between heavy workflow, digitalization and new era. She added visual metaphors to increase uniqueness. Creative thinking and techniques were utilized to create a video with a clear story narrative and visual attractions. This video showed the beautiful future the new digital product will bring.

DZGN

Pepsi Culture Can Series

Pepsi New Year 2020

Pepsi For The Love Of It

Miniature Size Landscape

Origami Letter

Future of Banking

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Pepsi Culture Can Series

Pepsi New Year 2020

Pepsi For The Love Of It

Miniature Size Landscape

Origami Letter

Future of Banking

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER